Professional Performance

Michael Pankow, President at Big Valley Mortgage in Roseville, CA says, “What makes Coach Ruben different, is his practical reality-based coaching that produces results in our people and our organization.”

Accelerated Coaching Support for Highly Successful Professionals

I believe you deserve to have a thriving business and to live a thriving healthy lifestyle. How I help you to do this is by empowering you to transform your leadership, your communication, your business, your health and your life. What you end up with is a vibrant business, a high-performance team and living a life you love.

You are a successful business professional who has a yearning for increasing your positive impact and your profitability. You’re inspired by a big vision and you are ready for a personal transformation to make it come alive. You are unapologetic about your desire to substantially increase your income and the sustainable success of your business.

With the following coaching program options, you will up level your vision and significantly improve your leadership, communication, recruiting, energy, effectiveness and much more. You will learn the most innovative and effective ways to manage and leverage your time that will help you bring your expanded business plan to life.

You will boost your income and take your business to the next level of results. You will become a champion, having the peace of mind that only comes from being successful at the highest level.

I look forward to the exciting possibility of helping you step into a bigger vision and achieve financial prosperity and deeper inner fulfillment. You are ready to unleash the YOU, the one we have all been waiting for!

Elite Champion Program  1-on-1  Private Coaching

In this 12-month coaching program, I’ll work with you to craft a next-level vision, culture and strategic plan for your business. I will empower you with a complete set of leadership tools so that you can effectively execute your plans and effectively lead your team. You will become masterful in your leadership and effectiveness. You will become part of an elite group of leaders. With the health, energy, vitality and prosperity of the best.

90 minute sessions each week

Comprehensive training and development in:

  • Creating breakthrough level of performance
  • Self-Leadership
  • Situational leadership
  • Team leadership
  • Organizational culture
  • Recruiting
  • Communication
  • Active listening
  • Effective negotiation
  • Converting conflict into opportunity
  • Strategic Planning
  • Goal setting and execution
  • Business management
  • Time management
  • Project management
  • Relationships
  • Nutrition and exercise to increase energy
  • Stress management
  • Psychology of success
  • Eliminating self-sabotage
  • Psychology of marketing and sales

And more…

Elite Champion Coaching Program – 12 month program

90 minute sessions each week.

Investment options:

OPTION 1: FULL PAY (Best deal)
Invest in full for $12,997 and save $2000 vs. payment plan.
Secure this option with a $2,997 one-time, non-refundable down payment. The balance of $10,000 to be paid in 30 days.

Secure this option with a $2,997 one-time, non-refundable down payment. Then 4 equal bi-monthly payments of $3,000 at 60 and 120 days.

Eagles Champion Coaching Program – 12 month program

Average of 60 minutes per week. (90 minutes every other week and 30 minute check-ins in between)

Investment options:

OPTION 1: FULL PAY (Best deal)
Invest in full for $7,997 and save $1000 vs. payment plan.
Secure this option with a $1,497 one-time, non-refundable down payment. The balance of $6,997 to be paid in 30 days.

Secure this option with a $1,497 one-time, non-refundable down payment. Then 5 equal monthly payments of $1,500.

QuickStart Coaching Program – 13 week (one quarter) program
60 minute sessions, each week.
Investment options:


Secure your spot with a one-time, non-refundable $995 down payment.
The balance of $1500 will be processed 30 days later.
Save $300 vs. payment plan.


Secure you spot with a $995 non-refundable down payment.
Then 2 payments of $900 at 30 days and 60 days.

Before working with Coach Ruben, my major challenges had been consistency and accountability to myself and others along with communication within the team and the office. I was more interested in improving my communication and systems than my volume at the time because once the communication is spot-on the volume comes naturally for me.

I chose to work with Ruben because I felt he understood the APMC business model. I could work with him and not have to reinvent the wheel. We could work with the tools that were already provided by APMC. Ruben works with the whole person; how you do one thing in your life is how you do everything. It is impossible to just have a business coach without addressing the things that are not working in your personal life.

I believe the Elite weekly coaching program is great for me. He holds me accountable. Even when I have not completed the assigned task, he helps me notice patterns in myself that I can work on. He has also been very willing to work with other members of my staff to improve our communication and give me insights on how to be a better leader.

Some of my changes… I am consistently working on better communication and learning to appreciate my employees more. It is often the small stuff. Learning about time blocking has been huge for me.

I often know what I should be doing to improve my business, yet, the distance between knowing and action can seem huge without a coach!

Some of the most important results…
My theme for 2016 is Rhythm!
I have a positive work environment! Q1 we are focusing on culture! We have started an office book club every 2 weeks. I bring our staff together and we are all learning about one another. This increases the level of compassion for one another.

I am appreciative and level headed…  I sometimes will get hot about something. Before I let off steam I can reach out to Ruben and get a different perspective.

I am having daily team meetings, weekly manager meetings for operations and marketing, monthly sales meetings and operations meetings.

I now have sales meetings which are far from perfect but are improving…  

My recommendation to others who might be considering coaching with Ruben?  JUST DO IT!

Heidi Daunt, Branch Manager, Treehouse Mortgage, Monterey, CA, March 2016

Before I started working with Coach Ruben, I was in a quandary and I wanted to either commit to my business or make the decision to change.  I had one foot in and one foot out and I was not being focused. I chose to work with Coach Ruben after I heard him speak at one of our corporate summit meetings.  I really enjoyed what he had to say and felt that with his positive attitude, good information and expertise, he would be able to get me back on track. What Coach Ruben did for me was to help me realize that I just needed to get focused again.  Some of his tools really helped me to focus, along with discussions to make some important decisions.  Having someone to be accountable to is the key!  Sometimes we just need a nudge to get going when we fall off the track. Having made the decision to be back on track and take my business to the next level was really what I needed.  I have since been focused on doing the things I need to do.  I knew how, just needed a little help, which he provided. As a result of working with Coach Ruben, I made some decisions in my business that not only has made my job more rewarding, but I have been able to stay focused and increase my loan closings.  I also have tried to focus on good habits, but realize I don’t need to be perfect and that it all is a process. 

Gina Koehl, Senior Mortgage Specialist, APM Bellevue, WA

Before I started working with Coach Ruben, my main issues were disorganization, lack of prioritizing, poor time scheduling, and lack of self-confidence. I had spoken with other coaches and even tried to work with some.  With Coach Ruben, during our first consultation I felt a level of comfort, trust, and confidence in him that I felt he could really help me, bring out the best in me.  For so many years now, I have felt that there is this ‘better person’ inside of me that is waiting to surface and I believe Coach Ruben knows how to make that happen. Some of the most important things I have learned are that patterns really are changeable.  I am on a journey; I am a work in progress; I WILL make mistakes and fall off track, but as long as I ‘stay the course’ and implement his teachings, improvements will be both experienced and recognized. Some of my new goals and actions include reprioritizing my ‘to-do list’ into an MIT list – Most Important Task list.  I still have a list of things to accomplish, but I only put three MIT’s on my calendar per day to truly focus and work on. Reading! I don’t think I’ve read one book in the previous 5 years, yet since starting coaching, I’ve read 3 short books and am ½ way through a ‘normal’ book.  All of these are self-help / professionally based and make true, logical sense in a day-to-day practical manner. Exercise – I now exercise more times per week than I have in many years.  I still have a long way to go! As a result of just a couple of changes in my morning routine, my clothes actually fit better and I feel better about the way I look. I am more organized, focused and productive. I am building my courage and my confidence daily!

Jack Nogosek, APM Branch Manager, San Jose, CA