When I was 10 years old, I sat with my father, mesmerized in watching the Olympic Games in Mexico City. My father, who had been the welterweight amateur boxing champion of Mexico for two years taught me this – “You must become an Olympian in your mind and your heart FIRST, then develop the skills and practice, before you can walk into the Olympic stadium.” Ever since that moment, the Olympic spirit burned inside me like a torch and fueled my direction as an athlete, a scholar and a coach. This Olympic spirit is at the foundation of the type of coaching I provide.

Are you ready to conquer the challenges you have been having in the areas of leadership, communication or health? Are you ready to thrive and perform like the champion you were meant to be?

To create a breakthrough in performance will require three critical steps. First, you need a shift in mindset, attitude, thinking or consciousness. Einstein said “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” So, you must begin from within, and think an entirely new way while taking responsibility for having created your own problems, subconsciously. Second, you need to have a corresponding shift in actions and behavior. One without the other never works. Shifting mindset without changing behavior is only wishful thinking. Change behavior without the necessary shift in mindset and you are just putting icing over mud, destined to return to the way it was. The first two steps, most intelligent bright people like us can figure out. Yet it is the third step that evades most of us. Third, you need to create a new structure of accountability and support in order to sustain the shifts in mindset and behavior. Without this new structure, ideas and actions never become habits – they merely wither into oblivion. It is only with new practices, guidance, discipline, support and accountability that we can create a thriving new state of performance.

Coach Ruben, with over 30 years of coaching success, is a proven leader in developing champions by providing the guidance, discipline, support, education, motivation, inspiration and accountability needed reach the top. He is passionately committed to empowering business leaders and professionals in creating breakthrough results in leadership, communication and health that result in increased vitality, performance, productivity and profitability!

Evolving Leadership

These pages are designed to provide you with options in your quest to build your professional success or build your organization. You might be interested in one-on-one coaching through Professional Performance Coaching. Coaching isn’t about telling you what to do. It’s about creating a dynamic partnership to empower you to see your blind spots, raise the level of your performance and accomplish your goals. In a coaching engagement, you’ll work together with Coach Ruben to develop new insights, new strategies, new practices and establish new structures for success. Maybe, you would like to join Coach Ruben for a couple of days in his Evolving Leadership Intensive and get a definite boost in your effectiveness. You may be interested in engaging Coach Ruben in empowering your entire leadership team and organization. As an award-winning and dynamic speaker, your organization will leave from Coach Ruben’s seminars being inspired, informed, and motivated into action. Insightful and thought-provoking, Coach Ruben’s seminars are not simply informational – they are transformational. They are the catalyst for initiating life-long and ongoing shifts in mindset, behaviors and structures for success. Coach Ruben provides a wide variety of seminars in the areas of leadership, communication, team development, and creating a thriving organizational culture. He also provides keynote addresses and can custom tailor presentations to your organization’s needs.

Evolving Health

These pages are designed to provide you with options in your quest to build a thriving healthy lifestyle. There is now something for everyone regardless of your budget. There’s the Meetup Group if you are local in Sacramento, and also, the Evolving Health Yoga class. If you want more interaction with Coach Ruben, check out the Group Calls. For the full program, check out the live 3-day or 6-month program at the Capital Athletic Club, and now, the online video course! For the absolute best results, check out being able to work one-on-one with Coach Ruben with Healthy Lifestyle Coaching.  Be sure to also get his book!

Latest From The Blog


Stay In Touch!